Mobile devices are a relatively new frontier as far as doing business out-of-person is concerned. As such, it’s a growing industry in which people are still establishing the rules of what makes for a good ecommerce option. We’re going to look at a few of the design cores that you should be considering.
First and foremost, you need to make sure that whatever platform you do business on is fully secure. Whether it’s a mobile app or just an ecommerce mobile website. Leaks and fraud provide serious risk to both you and customers. Whether it’s personal information, spending habits or real financial details at risk. You need to make sure your app or site is designed with the right security measures to prevent that. From passwords with further levels of authentication to a mobile ID scan.
Something quite different from that security. Making sure that customers know that you’re trustworthy. This is different because it’s not outside risk you’re protecting them from. It’s showing them that you’re no risk to them. This could be through practicing good information privacy policies. Or it might be needing to convince them your app is safe to download. In the latter, there are multiple ways to use word of mouth to your advantage. Use a mix of reviews, testimonials and case studies to build that trust.
Now looking at the user experience side of things. You need to make sure that whatever you design fits to the medium that you’re using. Tablets still share less of the mobile commerce space than phones. So for this point, we’ll be focusing on phones. Designing apps means always considering a phone screen. Knowing the range of motion the thumb has over it. For example, the top left corner should not be the placement of a button or feature. Keep them in easy reach of the thumb.
You should also be aware of the heightened degree of interaction that a mobile app can have over the usual browser website. You’re able to get a lot more versatile, so incorporate it. Make it smoother and make intractable elements highly visible. Make sure that any interaction has a responsive interaction. It’s not just the process of how people use your app. It’s how it feels to use it, too.
A huge contributor to the success of any app is the viral potential they have. Just look at apps like Clash of Clans. Not an ecommerce app, but one that grew huge due to viral potential. Snapchat and WhatsApp made use of snappy names and using social aspects to build hype. You can do the same for your app. The marketing process plays a huge role, so start that well in advance.
Mobile apps need to be trustworthy and secure, first and foremost. People need to feel safe trusting anything they put their finances into. Beyond that, they need to take the medium into account. They need to be comfortable to use as well as using the technology to its best potential.