Optimizing Instagram As An Independent Creator

Optimizing Instagram As An Independent Creator

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The digital world is such a vast space. There is literally room for everyone to thrive and succeed. It’s never been easier to make your own Mark as an independent artist. Whether you’re a musician, a writer or a seamstress, you can develop a following and business with the use of an app like Instagram. Its Effectiveness is one of the main reasons why so many people are attracted to it. However, it can be challenging to learn. If you want to optimize your page in order to gain the most traction, there are quite a few things you need to implement within your strategy. It might feel like a full-time job in the beginning. However, once you get into a rhythm that works for you and your brand, it will feel like second nature. 

A Completed Profile

Start by converting your personal page into a business page. You can also make the decision to create a separate page that’s strictly for business. When you decide to make that page a business page, make sure that you register it as such. This means that you’ll need a Facebook business page to connect the two. You don’t necessarily need to maintain an active Facebook business page. However, you do need to register it in order to maintain an active Instagram page. The two are intertwined. Furthermore, make sure that you have a profile picture and an informative yet succinct bio. Make sure it’s clear so that when people visit your page, they know what they’re getting into. Provide a link to your website within the bio. The page allows you to have one active link in the Bio section. If you have a new single coming out, put the link in the bio. However, if you have tons of new merchandise for sale, make sure the link connects to your website. It’s up to you to make sure that your website is attractive enough to sustain people when they come. Naturally, your content should attract your readers to look at your bio, click the link and visit your site. As your following increases, make sure that your website can sustain the number of visitors you receive. Consider attractive components like maintaining a blog on your website, an email newsletter and a pop-up that invites them to join the email newsletter. If you are selling goods and services on your website, take a look at the different options and templates that support that. You might want to choose Magento Enterprise. You might decide that you want to go with a magento enterprise alternative. However, make those decisions as you build your website and develop your profile. 

Interesting, Consistent Content 

It’s essential to make sure that your page consistently has new content. While it’s ideal to maintain fresh content on a daily basis, that might be too much for some. However, don’t go longer than three days without updating your Instagram page. There’s so much content coming at people on a regular basis. You want to make sure you’re just as competitive and interesting. Plus, it helps you maintain a sense of relevancy. Think of Instagram is an ongoing conversation that you’ll want to be a part of. There’s nothing worse than someone who’s late to the conversation and asks everyone to stop to fill them in on what they missed. 

Fishing for Customers and Clients 

This isn’t necessarily the most popular strategy. However, it really is one of the most effective. Not too many influencers talk about the power of this strategy. You’ll want to literally fish for customers and clients with the use of social media. You can do this by following bigger brands within your niche. For example, if you are a pop artist, you’ll want to follow many of the bigger pop artists that have music similar to yours. You know that if people are following that page, they like a specific type of music. This means that they have a chance of liking your music. In order to get them to your page, go to the follower list of the bigger pop artist. Go through their list of followers to like the pictures on their pages. You don’t have to follow them if you don’t want to. However, it’s good to at least double tap a few pictures. Leave authentic comments. Then, as people see you reaching out, they’ll naturally go to your page to check out what you’re about. If they like what they see, chances are they’ll follow. Try to do this one task a few times a day. If you follow this type of formula, it’ll be easier to increase your follower count over time. Plus, you’ll be doing it in an organic way with targeted customers. 

Comments and Conversation 

As people organically leave comments on your page, do your best to respond to each one. You can respond with a question to keep the dialogue going. However, it’s always best to make sure there’s some sort of engagement on your page. When people see that there’s engagement, they’re more likely to pay attention. Plus, the algorithms tend to favor pages that are active.