If you’re a business owner, then you’ll know how important marketing can be when it comes to business success. With so much to think about, and so much to pay for, it can all be a bit daunting when setting aside a marketing budget. However, are you willing to take things to the next level, no matter what the cost? If so, then you should check out these next-generation marketing tips for your business! Give them a go, today.
First up is search engine optimization, or SEO. If you haven’t heard of this yet, then you’re falling behind the times. SEO is one of the main players in the digital marketing game right now. Companies such as Studio 56 embrace this technology to improve the digital marketing campaigns of their clients. Let us explain what search engine optimization is. It is the process of using techniques such as link-building to raise a company’s online presence. It is then placed higher up search engine rankings on sites like Google or Yahoo. This is a very successful technique currently being used by businesses in-house. As well as that, companies are outsourcing the job, worldwide.
Next up is social media. If your business has yet to catch onto this trend, then you need to question your marketing motives! What could be better than a free platform that is used by millions of users globally, each day? That’s what sites like Twitter and Facebook are. So, why not get on board and sign your business up to these sorts of sites, today? A lot of successful marketing campaigns are run solely on social media these days. Hashtags are enabling businesses to really create a buzz surrounding their product or service. Take advantage! What have you got to lose? Social media is free! It won’t eat up a dime of your marketing budget.
Optimise Your Google Maps Location
If your business operates at a physical premises, such as a retail store, then take advantage of this tip! On Google Maps, you can go and list your business on the map of your local area to greatly raise its awareness. You can also add in things like opening times, phone numbers, and you can even let people leave then own reviews. This sort of thing is an excellent source of free, effective marketing. It is perfectly suited to a retail store or restaurant type of business. Give it a go!
Be Mobile Friendly
Next up, you need to ensure that all of your online content is mobile friendly. These days, almost all consumers are making purchases through apps, or on smartphones and tablets. You do not want to be left behind with the times due to your clunky, unsupportive website. It might seem pricey, but building your business a mobile app could really get things booming! It opens up an entirely new consumer base to you. If you’re targeting those aged 16-25, then this is definitely the way to go!
Hopefully, this post will help you business take its marketing game to the next level, these ideas are all great ones!