How easy is it for your customers to do business with you?
If you stop and think about it for a minute, your customers are your lifeline. Without them, you would not be in business to begin with.
With that in mind, making the buying process easy for your customers should always be a top priority. If some customers feel working with you is like pulling teeth, they go elsewhere.
So that you do not see a major drop-off in customers this year and down the road, will you push all the right buttons?
Customer Service is Key
In making life as simple for your customers, take some time to see how your initiatives are panning out.
For starters, how easy is it for each customer to buy goods or services from you?
Although customer transactions should not take a lot of effort, that is not always the case.
For whatever the reason may be, the process gets held up at some point. When it does, you will have a customer who could say that’s it. If he or she does, you lost your next meal ticket.
As an example, depending on what type of business model you have, not all your customers will come to you for a sale.
In some cases, you will end up providing consumers with an estimate for goods or services.
When you provide that estimate, you want it to be as simple as possible to follow.
This means the individual does not end up with more questions than answers.
Before modern technology, businesses would write an estimate on paper or use a phone. While that is still done often, technology has evolved.
Now, you can offer consumers a simple-to-follow estimate that only takes seconds.
With the right free online estimate templates, your customer service is simple. It is also much easier for the prospective customer to work with.
That’s right; making customer service simple oftentimes translates into more dollars.
Reward Those Loyal Customers
Along with making life easier for your customers, shouldn’t you be rewarding the most loyal of them?
The answer to that question is a resounding yes.
Even if you want to watch what you offer in rewards, put forth some kind of rewards program.
An example of this would be when a customer has spent a certain amount of money with you.
When they do, he or she gets a reward in return. That can be a discount on their next buy, a 2-for-1 deal, or any number of other bonuses.
Along with making that customer happy, you are more than likely going to turn them into an advertiser.
As they continue to get rewards for doing business with you, they mention you to family and friends. In doing so, you see an uptick in the business coming through your doors and/or online.
Keeping the customer happy is not rocket science, so do not make it out to be a difficult process.
As a business owner, what are you doing to keep customers happy?