The digital era changed the way we do business. Before, simply going to trade offices to and applying for a permit is enough to be operational. But now, if you do not have a website that can represent your business online, it would not make much of a lasting impression.
It starts with getting lots of traffic to your website. You can do this by heavily promoting it on social media. Encourage them visit your website to learn more about your new offers and deals. Then comes the hard part; your website should not just speak for you, but it should also be used to sell for you. The good news is, it is not entirely difficult to convert website visitors to paying customers. You do not need to have technical digital marketing knowledge, but you do need to learn some of the basic of search engine optimisation.
In this article, we will give you a rundown of digital marketing tactics you can implement on your website to guarantee commercial success.
Do a domain check
You would be surprised at how many websites share the same terms. Worse, when they all share the same domain but different extensions. This will make websites forgettable and might hurt your traffic. To make sure that yours remain unique, as soon as you register your business name, purchase the other extensions as well. If you are currently unable to do this, constantly do a domain check to see if there are websites popping that share your registered domain business name.
Highlight reviews and testimonials
Not just any testimonial, it has to be relatable and shows why your business has made life easier for some of your customers. Of course, you should encourage all your customers to leave reviews on your website, but highlight those that have a story to tell. Do not hesitate to boast about the good results that you have achieved by picking out which testimonials to put on your website. Place these testimonials strategically in pages where sales can happen, not just on your homepage.
Show how many subscribers you have
Websites are also for generating leads to incite consumer interest in your products or services, enough for them to purchase and subscribe to your email list. A common consumer behaviour is what is called the “herd mentality.” It is when people feel justified about their actions when they know lots of other people have done it as well. When it comes to becoming a patrons of a brand, much of what turns website visitors into loyal customers is knowing that a lot of people must trust your brand. You can show those numbers near a subscription field, near the testimonials, or even as one of your headers.
Put the logos of your partners on the homepage
If you are working with big corporate clients or if you were mentioned in an article or blog post, post their logos on your website. One, it shows partnership. It tells people that while you are servicing individual clients, you are also trusted by other companies that they may be patrons to as well. And two, printout or blog articles that especially mentions you is good publicity.
Make sure your page loads fast
There is nothing more annoying than a website that loads for more than 3 seconds, you know this to be true. Our own online behaviour tells us that if we close a tab because a website has slow speed, so will other people. So make sure your website loads completely at a maximum of 3 or 4 seconds, nothing more. You can check your speed, both for your desktop and your mobile website, through Google PageSpeed.
There are still many ways to help your business stand out in the online landscape. Build up on these strategies and be creative with it.