Trying to figure out how to advertise a blog is one of the most difficult parts of owning one. It can be difficult to attract new readers, and harder still to keep them coming back to peruse your new content. Technology and digital media play a huge role in properly advertising your blog and encouraging readers to return again and again. One effective digital tactic is competent email marketing which advertises your content and brings it directly to your readers.
What Is Email Marketing?
Email marketing is straightforward. It is the act of sending a commercial message to a potential customer or client through email. You can do as little or as much as you wish. There are many types of messages which can be used to market through email, including the sending of coupons, informing customers about promotions, and sending the latest updates about your blog.
How To Promote Your Blog With Email Marketing
If you are running a blog, the main purpose of email marketing is attempting to boost readership and gain repeat site visitors. Through proper email marketing, this is possible. It just takes a couple of simple steps and some patience.
1. Build Your Email List
One of the first tasks needed to create effective email marketing is building your email list. These are the people who will receive your custom emails whenever you create a new blog post. Th simplest way to get people for an email list is to set up a subscription box at the bottom of your website. Individuals interested in your content can add their information and receive regular updates.
For individuals who are interested in a more discerning list, it is possible to use website plugins to automatically add people to a private email list. Readers can choose whether or not they would like to be included when using this system.
2. Know When To Send
When you invest in email marketing, you need to know the proper time to send your updates. Businesses like MailChimp have spent hundreds of thousands of dollars on research to determine the right days and times to send out emails. MailChimp discovered weekdays are better than weekends, and you should send updates at 10 am your time. Tuesdays and Thursdays receive the most opens as well.
3. Know How To Format
Did you know having visuals in your emails can drastically decrease how often someone is willing to open them?
Knowing how to format can greatly increase how many people click on and read your content. Studies show basic plain text and simple letterheads receive far more reads than fancy emails filled with images. Some researchers attribute the lower reading rates for emails with images to be because of the extra loading time needed to open the email.
Email marketing can be an effective technique in the digital age if you know what you’re doing. Instead of just sending your new posts to everyone, spend a few days doing research and curating your content. Focus on design, and be sure you uploading at ideal times throughout the week. This can get you more clicks, more reads, and more subscribers for your blog.