4 Ways To Promote Your Company’s New Mobile App

4 Ways To Promote Your Company’s New Mobile App

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If you’ve just unveiled a new company mobile app, congrats to you on giving your brand more chance to succeed.

In doing so, you are one of countless business owners worldwide who ultimately came to the conclusion that a mobile app is good for your brand.

Now, just having an app is only the beginning.

Just as you had to take time and effort to find the best app builders out there, ultimately choosing one to develop your app, you now must devote time to promote your app daily.

If you essentially just let your mobile app sit there, not only have you wasted time and money, but you’d be missing out on some great sales opportunities.

That said are you ready to roll up your sleeves and start promoting your company’s new mobile app?

promote mobile app

Don’t Miss Out on the Opportunities

So that you can properly promote your new mobile app daily, keep these four ways in mind:

1. App itself

Although you probably already know this, your mobile app is a marketing promotion itself just waiting to happen.

By stocking your mobile app with quality content, exciting imagery, catchy videos etc. you give it a life all of its own.

As more and more viewers take to your mobile app, many of them could very well turn into paying customers before long.

Always make sure your mobile app is filled with worthwhile stuff that consumers simply can’t get enough of. 

2. Customer testimonials

As you come across happy customers in your business, be sure to inquire if they’d be willing to market your app via a customer testimonial.

Although some customer testimonials you see online or television come across as rather fake, many others seem quite sincere and from the heart. So that your testimonials are from the latter group, ask some current customers that found you through your app if they’d help promote it for you.

By having friends and family members downloading your app, they can help you spread the word about this amazing app that you’ve come up with.

In return, it doesn’t hurt to reward such customers with some discounts etc. to thank them for their time and effort. 

Socializing the App Experience

3. Social media

If you’ve been reluctant to use social media for this reason or that reason up to now, why is that?

With a sound social networking game plan, you are able to put your brand out in front of countless eyes and ears on a regular basis.

By spreading the word about your mobile app on social sites like Facebook, Instagram, Snapchat, Twitter and more, the possibilities are endless.

For instance, find out (if you do not already know) who some of the leaders are in your respective industry.

Once you’ve determined a number of them, initiate contact with them and see if they will indeed help promote your mobile app. Yes, there likely has to be something in it for them to do you a favor, but the rewards can certainly be worth it. In turn, you should do all you can to give them some free publicity, something that can end up being a win-win for both parties. 

4. Blogging

Lastly, are you active when it comes to blogging?

If so, this is another great way to spread the word about your mobile app.

For starters, let the blogging you do on your own site spread the word (that is without turning every other blog post into an infomercial for your app).

You can also mention your mobile app periodically when you do guest blogging on other publisher’s sites. By inserting a simple link to highlight your app, more viewers on various blog sites will become aware of all your app has to offer.

Yes, promoting your company’s new mobile app does take time and effort, but the end rewards can prove so worth it.