Digital Edge
The Digital Edge is home to NAA’s Digital Media Federation and the Digital Edge Awards, now part of the NAA Media Innovation Awards. Throughout the year, The Digital Edge focuses on emerging technology trends and innovation and advances the conversation about digital media’s increasing role in newspaper-based media.
For more information about the Digital Edge or NAA’s Digital Media Federation, please contact Beth Lawton, Manager, Digital Media Communications, at beth.lawton@naa.org or (571) 366-1037.
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| Current Issue:
March 2008 |
Study Shows Opportunities in UGC for Newspaper Site
User-generated content, or UGC, has come into its own in the past few years, driven by the popularity of Facebook, News Corp.’s MySpace, YouTube and, for newspapers, a significant increase in community Web contributions. With this in mind, the Newspaper Association of America last fall commissioned a study to understand how adult consumers perceive and participate in creating UGC, particularly on newspaper Web sites. The following is an introduction and preview.
First Published: March 28, 2008
Snapshot from the Edge: Dayton Daily News' Press Release Tool
Dayton Daily News’ press release tool lets community organizations post press releases directly to the newspaper’s Web site, much like similar tools on other newspaper sites. It’s the way Dayton is using the information that is unique.
First Published: March 27, 2008
Citizen Journalism and Newspaper Sites: The Revolution Will Be Uploaded
A new Digital Edge report, coming later this month, will explore how newspaper Web sites and independent citizen journalism sites can collaborate to tap community knowledge and increase local coverage of issues and events. In addition, the report will share lessons independent citizen journalism sites hold for mainstream newspapers, and look at several newspapers’ efforts to use some elements of citizen journalism in their own products.
First Published: March 14, 2008
Cooking Up an Online Community: Building Audience Interaction and Revenue
The Newspaper Association of America’s "Online Community Cookbook," by Rich Gordon of the Medill School and the Media Management Center of Northwestern University, ties together the latest developments in online communities – blogs, discussion via article comments, new sites (like dozens of "moms" sites) and the world of social network sites such as MySpace and Facebook. The Cookbook provides a structured approach to understanding newspapers’ role in online communities, a step-by-step guide to building and sustaining them successfully in local markets and advice on growing revenue around community content.
First Published: March 11, 2008
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| Previous Issue:
January/February 2008 |
Cooking Up an Online Community
The Newspaper Association of America’s "Online Community Cookbook," by Rich Gordon of the Medill School and the Media Management Center of Northwestern University, ties the latest developments in online communities – blogs, discussion via article comments, new sites (like dozens of "moms" sites) and the world of social network sites such as MySpace and Facebook – together. The Cookbook provides a structured approach to understanding newspapers’ role in online communities and a step-by-step guide to building and sustaining them successfully in local markets.
First Published: February 25, 2008
Go Behind the Winning Entries
Go behind the Digital Edge Awards and read all about the winning entries! This new Digital Edge report, "Behind the Winning Entries: Media Innovation Awards-Digital Edge Categories," includes the original entry essays, images, links and contact information for each Digital Edge Award winner.
First Published: February 25, 2008
Online Newspaper Viewership Reaches Record in 2007
Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. Monthly unique visitors to newspaper Web sites averaged 62.8 million in last year’s fourth quarter, a record number in itself and the largest in any quarter since NAA began tracking online usage in January 2004.
First Published: February 1, 2008
A Note from Donna Stokeley on the Marketing Conference – Digital Track
Do you know it all? Are you feeling left behind on the latest and greatest ideas? Is every program you create a success? As professionals in the digital media publishing space we are living our transition into multimedia companies every day. We know how important it is and how hard it can be to stay on top of the new ideas, best practices and pitfalls. So, take the guess work out of it and be smart by attending the NAA Marketing Conference, February 24-27, 2008, in Orlando.
First Published: February 1, 2008
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NAA / Political
As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?
Learn more
Suggestions
We are actively adding new resources. If you know of a resource that you think we should include, please send us your suggestions.
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NAA Events
2008 Young Reader Seminar
The NAA Foundation brings together the best minds in youth readership. Join us in Phoenix for a conference with youth editors, NIE professionals and scholastic media advocates. Separate programming strands will provide everyone with plenty of opportunities to learn through interactive instructional sessions,inspiring keynote addresses, show-and-tell presentations, and informative discussions. It’s a premier training opportunity not to be missed!
Seminar Details |